Narrative

Architect

The Brand X-Ray.

Most brands don’t have a content problem. They have a narrative problem disguised as one. Remove the logo from your last ten posts, ads, or billboards. Now ask yourself honestly: Would anyone know they came from you? In a world flooded with 35 million postings every single day, the silent killer isn’t bad creative. It is interchangeability. It is the slow, invisible erosion of identity that happens when a brand suffers from narrative fragmentation — post by post, campaign by campaign — until what was once a distinctive voice becomes completely indistinguishable from the competition. The Brand X-Ray is Richard’s surgical intervention. Drawing on 30 years of building and scaling narratives that move people, hearts, and markets, he conducts a precise, unflinching audit of your brand’s ecosystem. He identifies exactly where your identity fragments and where your content fails to answer the only question the market actually cares about: Why you and not someone else? > And exactly what it takes to fix it. No 200-slide theoretical decks. Just a clear diagnosis, a ruthless masterplan, and a direct path to execution. Three phases. One outcome: A brand that is unmistakably, irreversibly itself.

Diagnosis & Therapy

• Forensic Brand Audit: A precise, deep-tissue MRI of your identity
• DNA Sharpening: Stripping the noise to isolate your true core
• Narrative Architecture: The definitive answer to “Why you?”
• Execution Blueprint: Translating theory into a ruthless roadmap
• Brand Guardrails: Bulletproofing your identity against future erosion

Fractional

CSO

Guardian of Relevance.

Scale without soul doesn’t build brands – it dissolves them. In the pursuit of reach, revenue, and algorithmic efficiency, many companies lose narrative coherence. In an era of content inflation, functions drift, messages fragment, and what once felt distinctive turns interchangeable. Brand fatigue isn’t loud. It’s quiet. And by the time it’s measurable, relevance is already eroding. As a Fractional Chief Storytelling Officer, Richard operates as the synchronizing force across the entire organization. He safeguards the brand against the erosion of value and relevance, aligning leadership, culture, and communication around a shared narrative core – one that travels from boardroom to frontline, from strategy to storytelling. Not louder. Clearer. Not more content. More meaning. This is a deliberate counter-model to mass production and short-term optimization. A form of “silent luxury” in brand building: restrained, intentional, and durable. He helps to pause the noise, realign their story, and set a strategic, visionary marker – restoring coherence, protecting identity, and allowing growth to compound without sacrificing the soul that made it possible.

Strategic Mandates

• Safeguarding the brand against erosion of relevance
• Synchronizing the organization behind a single truth
• Increasing brand equity through consistent measures
• Curing brand fatigue with sustainable storytelling
• Defining a clear, distinctive content and visual DNA

Keynote

Speaker

Content is dead.

Be the signal — not the noise. Every day, we are bombarded with over 10,000 marketing messages — consciously and unconsciously. Most are ignored. The rest quietly erode brand value. In the age of AI, algorithms, and infinite content, attention is no longer scarce — relevance is. The real challenge isn’t creating even more noise. It’s earning unaided awareness in a world where brand fatigue is very real. But how do you break through? Richard delivers unapologetically incisive, insightful, and entertaining high-voltage keynotes. He exposes the myths and comfortable lies of modern marketing — and replaces them with a relevance-first operating system. Drawing on 30 years across global media and the world’s most iconic brands, he demonstrates why sustainable storytelling — not scale, speed, or virality — is the only growth strategy that still works. These are not only inspirational talks. They are strategic interventions — immersive, interactive wake-up calls that challenge orthodoxies, rewire thinking, and arm audiences with the tools to transform viewers, followers, and fans into loyal advocates — and brand exposure into real commercial momentum.

Key Takeaways

• How to stop the silent erosion of brand equity
• Everyone’s shouting. How to pierce through the noise
• Why “more” is the enemy of “memorable”
• Mastering: Relevance, Relationships & Revenue
• Why cultural dominance is the new brand awareness

Executive

Advisor

The King’s Speech.

In moments of complexity, leaders don’t need louder voices — they need the right words. It is not just about vision — it is about transmission. In an age of AI-generated noise, narrative precision has become a critical competitive advantage. Yet, in high-stakes environments — from IPO roadshows to global crises — too many leaders fall into the trap of corporate jargon that alienates stakeholders and dilutes trust. Richard acts as a strategic showrunner for the C-Suite. Moving beyond standard coaching, he applies the rigorous principles of directing and high-end production to executive communication. He transforms leaders into narrative authorities with verbal charisma — executives who can command a room, navigate complex media landscapes, and deliver unscripted authenticity under pressure. This is surgical advisory for the few who need to do more than just speak — they need to resonate. It’s not coaching; it’s strategic narrative architecture. Discreet counsel designed to turn executive presence into a tangible asset — driving clarity, trust, and cultural buy-in when every word counts.

Focus Areas

• Verbal Charisma: Translating complexity to resonance
• The Art of Precision: When every single word counts
• Escaping the Trap: Narrative authority vs hollow talk
• Tangible Assets: Turning executive presence into ROI
• Commanding the Room: High-stakes communication